Undergraduate degree in Marketing and Business Strategy

The professional in Marketing and Business Strategy of the Universidad Ean has the necessary skills to develop markets, products, services and ideas in different types of industry and contexts based on a depth knowledge of consumer data analysis.

Why study Marketing and Business Strategy?

Three emphasis options

You can expand your knowledge in any of the following areas: digital marketing, business management or communication and advertising.

International Mobility

You can choose among several options to go on exchanges and get double degrees, as well as having international academic experiences. Universidad Ean hasalliances with about 80 universities in Colombia and abroad.

What does a Marketing and Business Strategy Professional do?

  • Design and implement marketing strategies.
  • Solve communication problems, to achieve improvements in the productivity and competitiveness of organizations.
  • Lead marketing projects related to the development, launch, positioning, and marketing of products, services, and ideas.
  • Lead the communication processes in the organization and its environment.
  • Analyze different sources of market information for different types of industry, through the correct application of technological tools.
  • Develop sustainable business opportunities and lead projects that generate economic and social value.

What are the working areas of a Marketing and Business Strategy Professional?

  • Business intelligence.
  • Marketing.
  • Market research.
  • Advertising.
  • Digital marketing.
  • Communications.
  • Sales.
  • Entrepreneurship and intrapreneurship.
Tuition fee
$7.164.000*
Per semester

*The tuition fee of the whole program depends on the number of academic credits enrolled by the student.

Academic credit fee is subject to annual increases determined by Universidad Ean and authorized by the Colombian Ministry of Education – MEN (by its initials in Spanish).

If you are interested in a homologation process, your enrollment will be subject to the corresponding academic study and the academic program defined by the Universidad Ean. For more information, contact our service lines.

Degree Granted

Marketing and Business Strategy Professional.

School
School of Administration, Finance and Economic Sciences.
Duration
Four years (144 academic credits, 8 academic semesters).
Schedule

Full time: between 7:00 a.m. to 10:00 p.m. Terms and conditions.

SNIES code (National Higher Education Information System): 107253, Res. nº. 13603 of the Colombian Ministry of Education- 08/15/2018, effective until 08/15/2025. City: Bogotá D.C., Cundinamarca, Colombia, South America.

Curriculum

First Semester 18 credit hours

  • Core Courses
  • Introduction to administration 3 credit hours
  • Marketing fundamentals 3 credit hours
  • Cross-Disciplinary Courses
  • Foreign Language I 3 credit hours
  • Culture of entrepreneurship I 2 credit hours
  • Communication Skills 4 credit hours
  • Mathematical logic 3 credit hours

Second Semester 17 credit hours

  • Core Courses
  • Marketing of services 2 credit hours
  • Marketing and advertising communications 4 credit hours
  • Consumer Buying Behavior 2 credit hours
  • Principles of economics 3 credit hours
  • Cross-Disciplinary Courses
  • Foreign Language II 3 credit hours
  • Complex thinking structure 3 credit hours

Third Semester 19 credit hours

  • Core Courses
  • Customer relationship management 2 credit hours
  • Neuromarketing and consumer behavior 2 credit hours
  • Differential Calculus 3 credit hours
  • Financial mathematics 3 credit hours
  • Cross-Disciplinary Courses
  • Culture of entrepreneurship II 3 credit hours
  • Foreign Language III 3 credit hours
  • Descriptive statistics 3 credit hours

Fourth Semester 19 credit hours

  • Core Courses
  • Price management and revenue management 2 credit hours
  • Probability and Statistics 3 credit hours
  • Financial Accounting 3 credit hours
  • Cross-Disciplinary Courses
  • Culture of entrepreneurship III 3 credit hours
  • Foreign Language IV 3 credit hours
  • Colombian Political Constitution and Sustainability 3 credit hours
  • Degree Requirements Courses
  • Research Seminar 2 credit hours

Fifth Semester 17 credit hours

  • Core Courses
  • Product and category management 3 credit hours
  • Market research 4 credit hours
  • Analysis of financial information 3 credit hours
  • Principles of Microeconomics 3 credit hours
  • Cross-Disciplinary Courses
  • Geopolitical Context 4 credit hours

Sixth Semester 18 credit hours

  • Core Courses
  • Strategic marketing and marketing planning 2 credit hours
  • Strategic sales management 3 credit hours
  • Costs and budgets 3 credit hours
  • Principles of Macroeconomics 3 credit hours
  • Cross-Disciplinary Courses
  • Socio-humanistic and Culture I 2 credit hours
  • Socio-humanistic and Culture II 2 credit hours
  • Elective Courses
  • Elective I 3 credit hours

Seventh Semester 17 credit hours

  • Core Courses
  • International marketing (in English) 3 credit hours
  • Digital marketing and e-commerce (in English) 4 credit hours
  • Strategic management 4 credit hours
  • Logistics and international physical distribution (in English) 3 credit hours
  • Elective Courses
  • Elective II 3 credit hours

Eighth Semester 19 credit hours

  • Core Courses
  • Point of sale marketing 3 credit hours
  • Data mining and business intelligence 4 credit hours
  • Degree Requirements Courses
  • Professional Internship 6 credit hours
  • Elective Courses
  • Elective III 3 credit hours
  • Elective IV 3 credit hours
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EAN

Accredited in High-Quality

(Res. No. 29499) By the Colombian Ministry of Education.

12/29/17, effective until 12/28/21
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