Carrera en Mercadeo
Carrera en Mercadeo

Undergraduate degree in Marketing

Marketing

Conquer new markets! As a Marketing student, you will develop skills to promote marketing strategies on products, prices, distribution, and promotion, as well as skills to get customer’s loyalty.

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Degree Granted

Marketing Professional.

Duration
144 academic credits.
Tuition fee
$3.600.000*
Per semester

Curriculum

First Semester 16 credit hours

  • Cross-Disciplinary Courses
  • 1.1 Training and Communication in Online Environments 8 credit hours
  • Socio-humanistic and Culture I
  • Socio-humanistic and Culture II
  • Communication Skills
  • Online Education Methodology
  • Core Courses
  • 1.2 Products and Services 8 credit hours
  • Product Levels
  • Types of Products
  • Product Life Cycle
  • BCG Matrix
  • Development of New Products

Second Semester 16 credit hours

  • Cross-Disciplinary Courses
  • 2.1 Culture of entrepreneurship 8 credit hours
  • Culture of entrepreneurship I
  • Culture of entrepreneurship II
  • Culture of entrepreneurship III
  • 2.2.1 Foreign Language I 4 credit hours
  • Core Courses
  • 2.2.2 Price Management 4 credit hours
  • Price as a Competitive Tool
  • Price Types
  • Technique for Fixing Prices
  • Price Strategies

Third Semester 16 credit hours

  • Core Courses
  • 3.1 Consumer Study 8 credit hours
  • Consumer Behavior
  • Consumer’s Needs and Motivations
  • Perception and Processing of Information
  • Learning Process
  • Attitudes and Attitude Change
  • Culture, Subculture and Values
  • Socioeconomic Aspects and Consumption
  • Reference Groups
  • 3.2.2 Logistics Management 4 credit hours
  • Logistic Chain
  • Distribution Channels
  • Transport
  • Storage
  • Distribution
  • Cross-Disciplinary Courses
  • 3.2.1 Foreign Language II 4 credit hours

Fourth Semester 16 credit hours

  • Cross-Disciplinary Courses
  • 4.1 Structured Thinking Skills 8 credit hours
  • Complex Thinking Structure
  • Mathematical Logic
  • Descriptive Statistics
  • 4.2.1 Foreign Language III 4 credit hours
  • Core Courses
  • 4.2.2 Commercial and Sales Management 4 credit hours
  • Formulation of a Commercial and Sales Management Plan
  • Implementation of the Commercial and Sales Management Program
  • Evaluation and Control of the Commercial and Sales Management Program

Fifth Semester 16 credit hours

  • Core Courses
  • 5.1 Market Research 8 credit hours
  • Marketing Information Systems
  • Concept, Objectives and Applications of Market Research
  • Methodology for Conducting a Market Research Study
  • 5.2.1 Economic Environment 4 credit hours
  • Economic Theory, Micro, Macroeconomics, and
  • International Economy that Surrounds the Business Environment
  • 5.2.2 Promotion, advertising and media 4 credit hours
  • Promotion and Marketing Mix
  • Promotional Mix
  • Elements of the Promotional Mix
  • Customer Loyalty as a Fundamental Marketing Strategy

Sixth Semester 16 credit hours

  • Core Courses
  • 6.1 Public Relations and Organizational Communication 8 credit hours
  • Importance of Corporate Relationships and How to Develop Them Productively
  • Fundamental Elements for the Achievement of an Efficient Business Communication
  • 6.2.1 Sustainable Marketing 4 credit hours
  • Concept, Objectives and Applications of Sustainable Marketing
  • Evolution and Future of Sustainable Marketing
  • The Strategic Process of Sustainable Marketing
  • Sustainable Marketing and Environmental Quality
  • 6.2.2 Finances Applied to Marketing 4 credit hours
  • Basic Concepts of Finance
  • Decision Making Considering Costs
  • Finance and Marketing Plan

Seventh Semester 16 credit hours

  • Core Courses
  • 7.1 Digital Marketing 8 credit hours
  • Digital Marketing: Concept, Objectives and Applications
  • Evolution of Digital Marketing
  • Social Media and Marketing
  • Digital Business
  • Digital Apps
  • Cross-Disciplinary Courses
  • 7.2 Global Environment, Ethics and Society 8 credit hours
  • Colombian Constitution and Sustainability
  • Geopolitical Context
  • Descriptive Statistics

Eighth Semester 16 credit hours

  • Degree Requirements Courses
  • 8.1.1 Professional Internship 6 credit hours
  • 8.1.2 Research Seminar 2 credit hours
  • Elective Courses
  • 8.2 Elective I 8 credit hours

Ninth Semester 16 credit hours

  • Elective Courses
  • 9.1 Elective II 8 credit hours
  • Core Courses
  • 9.2.1 Business Management 4 credit hours
  • Basic Elements of Strategic Management
  • Proper Conduct of the Company and the Market Conditions and Competition
  • Ethics, Social Responsibility and Sustainability
  • 9.2.2 Simulated Marketing Decisions 4 credit hours
  • Use of a Business Simulator, to make marketing decisions in a context and conditions of certain competencies and evaluate the results, based on the mission, vision and corporate marketing objectives

*The tuition fee of the whole program depends on the number of academic credits enrolled by the student.

Academic credit fee is subject to annual increases determined by Universidad Ean and authorized by the Colombian Ministry of Education – MEN (by its initials in Spanish).

SNIES code (National Higher Education Information System): 53442, Res. nº. 11684 of the Colombian Ministry of Education - 07/22/2014, effective until 07/22/21. City:Bogotá D.C., Cundinamarca, Colombia, South America.

What does a Marketing Professional do?

  • Solve communication problems, improving productivity and competitiveness in organizations.
  • Lead marketing projects to position and promote the commercialization of products and services.
  • Develop strategies to appeal target groups, intending to increase the company's competitiveness.
  • Develop sustainable business opportunities and lead projects that add economic, social and environmental value.
  • Manage communication processes within the organizations, and from them to their external environment.

What are the working areas of a Marketing Professional?

  • Corporate Marketing.

  • Customer service, advertising, and corporate relations.

  • Commercial management.

  • Products and channels development and research.

  • Brand direction.

  • Media management.

  • Entrepreneurship and intrapreneurship.

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Acreditaciones
Institucionales

Sello Apps.co
Acreditación ACEEU
Green Project Management (GPM)
Certificación Project Management Institute (PMI)
Certificación ISO 9001
Acreditación Institucional de Alta Calidad
EAN

Accredited in High-Quality

(Res. No. 29499) By the Colombian Ministry of Education.

12/29/17, effective until 12/28/21
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