Commercial and Marketing Management Specialization

Develop your skills to face and conquer an increasingly intense and competitive market. Our Commercial and Marketing Management Specialization will allow you to build yourself as a suitable professional in the commercial area, that is able to create changes and innovative impacts.

What does a graduate of Commercial and Marketing Management Specialization do?

  • Lead processes of change in commercial and marketing areas.

  • Understand the management, commercial leading, and marketing in organizations, within the global framework, to take advantage of the benefits and opportunities that technology offers.

  • Develop sustainable business opportunities and lead projects that create economic and social value.

  • Contribute to the corporate operational improvement, through the use of ICTs, applied to commercial and marketing activities.

  • Promote change, technological solutions, and processes for companies, applied to the market and corporate marketing.

What are the working areas of a graduate of Commercial and Marketing Management Specialization?

  • Strategic marketing.

  • Strategic brand planning.

  • Creative contexts.

  • Product development.

  • Communication and research.

  • Entrepreneurship and intrapreneurship.

Tuition fee
$20.254.000*
Total

*The tuition fee of the whole program depends on the number of academic credits enrolled by the student.

Academic credit fee is subject to annual increases determined by Universidad Ean and authorized by the Colombian Ministry of Education – MEN (by its initials in Spanish).

Degree Granted

Commercial and Marketing Management Specialist.

School
School of Online Studies.
Duration
One year (2 academic semesters, 26 academic credits).

SNIES code (National Higher Education Information System): 90497, Res. nº. 17181 of the Colombian Ministry of Education - 10/17/14, effective until 10/17/21 City: Bogotá D.C., Cundinamarca, Colombia, South America.

Program Director

Curriculum

First Semester 12 credit hours

  • Core Courses
  • Market research 3
  • Commercial department and sales management in the company 3
  • Cross-Disciplinary Courses
  • Strategic thinking and global management 3
  • Elective Courses
  • Elective I 3

Second Semester 14 credit hours

  • Core Courses
  • Strategic marketing 3
  • Advertising management and media plan 3
  • Cross-Disciplinary Courses
  • Initiative and sustainable entrepreneurship 3
  • Degree Requirement Courses
  • Research Seminar 2
  • Elective Courses
  • Elective II 3

Note: The program's opening is subject to a minimum number of students. Universidad Ean reserves the right to suspend or postpone the beginning of any program, depending on the response obtained from those interested in the call. Likewise, it reserves the right to make any change in the curriculum, methodological approach and faculty members.

The courses are going to be taught mostly in Spanish. Nevertheless, the academic activities may incorporate lectures and content in other languages. Therefore, it will be the student responsibility to achieve a whole understanding of them.

What do I need to study a virtual program?

  • Laptop with
  • Internet connection equal to or greater than 5MB
  • I2 Duo or Superior Processor
  • RAM 2GB or more
  • Hard Disk of 80GB or more
  • AMD Turion or higher
  • Operating system Windows 7 or higher, OS 10.6 or Linux Ubuntu 11.10
  • For your classes, you must have:
  • Webcam
  • Microphone and speaker headphones with microphone
  • Acrobat Reader, Flash Player, Shockwave Player, JAVA in its latest version
  • Word, Excel, and PowerPoint
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Aspiring students information

EAN

Accredited in High-Quality

(Res. No. 29499) By the Colombian Ministry of Education.

12/29/17, effective until 12/28/21
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