Especialización en Gerencia Comercial y de Mercadeo
Especialización en Gerencia Comercial y de Mercadeo

Commercial and Marketing Management Specialization

Commercial and Marketing Management

Develop your skills to face and conquer an increasingly intense and competitive market. Our Commercial and Marketing Management Specialization will allow you to build yourself as a suitable professional in the commercial area, that is able to create changes and innovative impacts.

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Degree Granted

Commercial and Marketing Management Specialist.

Duration
One year (2 academic semesters, 26 academic credits).
Tuition fee
$20.254.000*
Total

Curriculum

First Semester 12 credit hours

  • Core Courses
  • Market research 3
  • Commercial department and sales management in the company 3
  • Cross-Disciplinary Courses
  • Strategic thinking and global management 3
  • Elective Courses
  • Elective I 3

Second Semester 14 credit hours

  • Core Courses
  • Strategic marketing 3
  • Advertising management and media plan 3
  • Cross-Disciplinary Courses
  • Initiative and sustainable entrepreneurship 3
  • Degree Requirement Courses
  • Research Seminar 2
  • Elective Courses
  • Elective II 3

*The tuition fee of the whole program depends on the number of academic credits enrolled by the student.

Academic credit fee is subject to annual increases determined by Universidad Ean and authorized by the Colombian Ministry of Education – MEN (by its initials in Spanish).

SNIES code (National Higher Education Information System): 90497, Res. nº. 17181 of the Colombian Ministry of Education - 10/17/14, effective until 10/17/21 City: Bogotá D.C., Cundinamarca, Colombia, South America.

What does a graduate of Commercial and Marketing Management Specialization do?

  • Lead processes of change in commercial and marketing areas.

  • Understand the management, commercial leading, and marketing in organizations, within the global framework, to take advantage of the benefits and opportunities that technology offers.

  • Develop sustainable business opportunities and lead projects that create economic and social value.

  • Contribute to the corporate operational improvement, through the use of ICTs, applied to commercial and marketing activities.

  • Promote change, technological solutions, and processes for companies, applied to the market and corporate marketing.

What are the working areas of a graduate of Commercial and Marketing Management Specialization?

  • Strategic marketing.

  • Strategic brand planning.

  • Creative contexts.

  • Product development.

  • Communication and research.

  • Entrepreneurship and intrapreneurship.

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Acreditaciones
Institucionales

Sello Apps.co
Acreditación ACEEU
Green Project Management (GPM)
Certificación Project Management Institute (PMI)
Certificación ISO 9001
Acreditación Institucional de Alta Calidad
EAN

Accredited in High-Quality

(Res. No. 29499) By the Colombian Ministry of Education.

12/29/17, effective until 12/28/21
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