Commercial and Marketing Intelligence Specialization

Acquire the necessary skills to transform an organization through the use of in-depth analyses of market information.

What does a graduate of Commercial and Marketing Intelligence Specialization do?

  • Design and execute qualitative and quantitative market research projects, using the acquired knowledge of consumer behavior as a basis.
  • Organize, manage and analyze different types of business and marketing information sources, both primary and secondary, for various types of industry.
  • Know, understand and apply the different statistical models and data mining, for the analysis of commercial and marketing information.
  • Act ethically, with social responsibility and always seeking sustainability against the different social, cultural, economic, and political realities that arise in the decision-making process.
  • Develop opportunities for sustainable business and lead projects that generate economic and social value, with the use of the information and its analysis.

What are the working areas of a graduate of Commercial and Marketing Intelligence Specialization?

  • Business intelligence.
  • Data analytics and market research.
  • Strategic management in areas of market research.
  • Entrepreneurship and Intrapreneurship.
Tuition fee
$21.398.000*
Total

*The tuition fee of the whole program depends on the number of academic credits enrolled by the student.

Academic credit fee is subject to annual increases determined by Universidad Ean and authorized by the Colombian Ministry of Education – MEN (by its initials in Spanish).

If you are interested in a homologation process, your enrollment will be subject to the corresponding academic study and the academic program defined by the Universidad Ean. For more information, contact our service lines.

Degree Granted

Commercial and Marketing Intelligence Specialist.

School
School of Administration, Finance and Economic Sciences.
Duration
One year (2 academic semesters, 26 academic credits).
Schedule

Check the flexible schedules of this program.

Start of academic activities: 2019 - I.

SNIES code (National Higher Education Information System): 106934, Res. nº. 8945 of the Colombian Ministry of Education - 05/31/18, effective until 05/31/25. City: Bogotá D.C., Cundinamarca, Colombia, South America.

Program Director

Curriculum

First Semester 12 credit hours

  • Core Courses
  • Fundamentals of marketing and consumer behavior 3
  • Statistical analysis 3
  • Cross-Disciplinary Courses
  • Strategic thinking and global management 3
  • Elective Courses
  • Elective I 3

Second Semester 14 credit hours

  • Core Courses
  • Market research 3
  • Business intelligence and data mining applied to marketing 3
  • Cross-Disciplinary Courses
  • Initiative and sustainable entrepreneurship 3
  • Degree Requirement Courses
  • Research Seminar 2
  • Elective Courses
  • Elective II 3

Note: The program's opening is subject to a minimum number of students. Universidad Ean reserves the right to suspend or postpone the beginning of any program, depending on the response obtained from those interested in the call. Likewise, it reserves the right to make any change in the curriculum, methodological approach and faculty members.

The courses are going to be taught mostly in Spanish. Nevertheless, the academic activities may incorporate lectures and content in other languages. Therefore, it will be the student responsibility to achieve a whole understanding of them.

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EAN

Accredited in High-Quality

(Res. No. 29499) By the Colombian Ministry of Education.

12/29/17, effective until 12/28/21
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