Maestría en Comunicación Estratégica
Maestría en Comunicación Estratégica

Master's degree in Strategic Communication

Strategic Communication

A Master of Strategic Communication from Universidad Ean has the required skills to lead communication processes with an innovative and strategic approach, based on the demand of globalized markets. Furthermore, this kind of Master is going to develop its discursive skills in a second language, in order to carry out projects and negotiations framed in interculturality and sustainability.

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Degree Granted

Master of Strategic Communication.

Duration
Two years (4 semesters, 52 academic credits).
Tuition fee
$37.960.000*
Total
Schedule

Virtual meeting with professors through Blackboard platform (three weeks a month): Tuesdays and Thursdays from 8:00 p.m. to 10:00 p.m. and Saturdays from 8:00 a.m. to 11:00 a.m.

On-site meeting (once a month): Friday from 1:00 p.m. to 9:00 p.m. and Saturday from 8:00 a.m. to 5:00 p.m.

The courses opening on this schedule is subject to a minimum number of students enrolled.

Universidad Ean offers you an innovative learning methodology which merges on-site and computer-assisted activities (PAT, by its initials in Spanish), then your interaction with professors and the knowledge implementation is more flexible, dynamic and profitable. Check here the benefits.

Curriculum

First Semester 12 credit hours

  • Core Courses
  • English and Spanish Writing 3 credit hours
  • Brand Building and Consolidation 3 credit hours
  • Strategic Communication 3 credit hours
  • Elective Courses
  • Elective I 3 credit hours

Second Semester 15 credit hours

  • Core Courses
  • Rhetoric and Argumentation 3 credit hours
  • Transmedia Storytelling 3 credit hours
  • Speech for Public Relation 3 credit hours
  • Cross-Disciplinary Courses
  • Initiative and Sustainable Entrepreneurship 3 credit hours
  • Elective Courses
  • Elective II 3 credit hours

Third Semester 15 credit hours

  • Core Courses
  • Intercultural Management and Interpretation 3 credit hours
  • Protocol and Relationship 3 credit hours
  • Public Speaking 3 credit hours
  • Cross-Disciplinary Courses
  • Strategic Thinking and Global Management 3 credit hours
  • Elective Courses
  • Elective III 3 credit hours

Fourth Semester 10 credit hours

  • Core Courses
  • Creation and Administration of Communication Enterprises 3 credit hours
  • Degree Requirement Courses
  • Research Project 4 credit hours
  • Research Seminar 3 credit hours
  • Internship 0 credit hours

*The tuition fee of the whole program depends on the number of academic credits enrolled by the student.

Academic credit fee is subject to annual increases determined by Universidad Ean and authorized by the Colombian Ministry of Education – MEN (by its initials in Spanish).

If you are interested in a homologation process, your enrollment will be subject to the corresponding academic examination, and to the academic program defined by the Universidad Ean each semester. Contact us to get more information.

SNIES code: 107270, Res. No. 13860 of the Colombian Ministry of Education– 08/15/18, effective until 08/15/25. City: Bogotá D.C., Cundinamarca, Colombia, South America.

What does a Master of Strategic Communication do?

  • Solve communication problems to improve productivity and competitiveness of organizations, based on the relationship with stakeholders.
  • Promote the tactical development of communication, including message construction, target audience identification, and media selection.
  • Boost analytical skills against different social, cultural, economic and political realities, according to ethics and social responsibility.
  • Communicate and interact effectively in multicultural and multidisciplinary contexts, in order to promote businesses.
  • Develop sustainable business opportunities and lead projects that generate economic and social value.

What are the working areas of a Master of Strategic Communication?

  • Communications.
  • Marketing.
  • Business department.
  • Entrepreneurship and intrapreneurship.

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Acreditaciones
Institucionales

Sello Apps.co
Acreditación ACEEU
Green Project Management (GPM)
Certificación Project Management Institute (PMI)
Certificación ISO 9001
Acreditación Institucional de Alta Calidad
EAN

Accredited in High-Quality

(Res. No. 29499) By the Colombian Ministry of Education.

12/29/17, effective until 12/28/21
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