Maestría en Mercadeo Global
Maestría en Mercadeo Global

Master's degree in Global Marketing

Global Marketing

Build your marketing vision out! This Master’s degree will allow you to develop strategic and managerial skills, in order to analyze the consumer as the central axis of any action that benefits the growth of an organization in highly competitive environments.

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Degree Granted

Master of Global Marketing.

Duration
Two years (4 semesters, 52 academic credits).
Tuition fee
$31.512.000*
Total

Curriculum

First Semester 12 credit hours

  • Core Courses
  • Consumption Anthropology 3
  • International Negotiation and Intercultural Protocols 3
  • Cross-Disciplinary Courses
  • Strategic Thinking and Global Management 3
  • Elective Courses
  • Electiva I 3

Second Semester 12 credit hours

  • Core Courses
  • Integral Logistics and International Commerce 3
  • Innovation of Products and Services 3
  • Development of Managerial Skills and Top Management Models 3
  • Cross-Disciplinary Courses
  • Initiative and Sustainable Entrepreneurship 3

Third Semester 12 credit hours

  • Core Courses
  • Methods, Techniques and Data Intelligence 3
  • Strategic Marketing Management 3
  • Business Ethics and Sustainability 3
  • Degree Requirement Courses
  • Research Seminar 3

Fourth Semester 16 credit hours

  • Core Courses
  • Digital Marketing and Strategic Communication 3
  • Financial Management Applied to Global Marketing 3
  • Degree Requirement Courses
  • Research Project 4
  • Elective Courses
  • Elective II 3
  • Elective III 3

*The tuition fee of the whole program depends on the number of academic credits enrolled by the student.

Academic credit fee is subject to annual increases determined by Universidad Ean and authorized by the Colombian Ministry of Education – MEN (by its initials in Spanish).

SNIES code: 104161, Res. nº. 532 of the Colombian Ministry of Education - 01/09/15, effective until 01/09/22. City: Bogotá D.C., Cundinamarca, Colombia, South America.

What does a Master of Global Marketing do?

  • Lead marketing strategies and tactics.
  • Identify opportunities in global markets that offer competitive advantages to local industries.
  • Build competitive commercial opportunities through innovation models for products and services in global cultural contexts.
  • Assess viable financial models in the face of international expansion.
  • Analyze competence and its environment to promote strategic decision-making based on objective evidence and results.

What are the working areas of a Master of Global Marketing?

  • Integrated marketing communications.
  • Strategic projects in the brand, product, communication, and marketing.
  • Development and innovation of products and services.
  • Manage market research projects and studies within national and international consumer behavior.
  • Entrepreneurship and intrapreneurship.

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Acreditaciones
Institucionales

Sello Apps.co
Acreditación ACEEU
Green Project Management (GPM)
Certificación Project Management Institute (PMI)
Certificación ISO 9001
Acreditación Institucional de Alta Calidad
EAN

Accredited in High-Quality

(Res. No. 29499) By the Colombian Ministry of Education.

12/29/17, effective until 12/28/21
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