Maestría en Mercadeo Digital
Maestría en Mercadeo Digital

Master's degree in Digital Marketing

Digital Marketing

Enhance your strategic skills, in order to give companies and brands an effective digital communication. Furthermore, learn how to develop marketing plans, brand management, campaigns, and web projects.

Get more information about this program!

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Degree Granted

Master of Digital Marketing.

Duration
Two years (4 semesters, 52 academic credits).
Tuition fee
$43.264.000*
Total
Schedule

Check the flexible schedules of this program.

Curriculum

First Semester 12 credit hours

  • Core Courses
  • Marketing Fundamentals 3 credit hours
  • Consumer Behavior and Research 3 credit hours
  • Cross-Disciplinary Courses
  • Strategic Thinking and Global Management 3 credit hours
  • Elective Courses
  • Elective I 3 credit hours

Second Semester 12 credit hours

  • Core Courses
  • Digital Advertising, Metrics and Web Analytics 3 credit hours
  • Strategic Marketing 3 credit hours
  • Marketing Planning 3 credit hours
  • Cross-Disciplinary Courses
  • Initiative and Sustainable Entrepreneurship 3 credit hours

Third Semester 12 credit hours

  • Core Courses
  • Marketing in Search Engines and Social Networks 3 credit hours
  • E-commerce 3 credit hours
  • Content Marketing, Affiliate Networks and Community Management 3 credit hours
  • Degree Requirement Courses
  • Research Seminar 3 credit hours

Fourth Semester 16 credit hours

  • Core Courses
  • Design and Digital Architecture 3 credit hours
  • Mobile Marketing and Other ICT 3 credit hours
  • Degree Requirement Courses
  • Research Project 4 credit hours
  • Elective Courses
  • Elective II 3 credit hours
  • Elective III 3 credit hours

*The tuition fee of the whole program depends on the number of academic credits enrolled by the student.

Academic credit fee is subject to annual increases determined by Universidad Ean and authorized by the Colombian Ministry of Education – MEN (by its initials in Spanish).

If you are interested in a homologation process, your enrollment will be subject to the corresponding academic examination, and to the academic program defined by the Universidad Ean each semester. Contact us to get more information.

SNIES code: 101760 , Res. No. 288 of the Colombian Ministry of Education - 01/16/19, effective until 01/16/26. City: Bogotá D.C., Cundinamarca, Colombia, South America.

Alianzas, Convenios y Certificaciones

Check here terms, conditions, and benefits of this agreement.

What does a Master of Digital Marketing do?

  • Lead Digital Marketing teams with a strategic approach towards the fulfillment of organizational objectives.
  • Take advantage of the Information and Communication Technologies, in order to promote creativity and innovation.
  • Create strategies from top management, for specific campaigns or the brand positioning.
  • Develop sustainable business opportunities and lead projects able to create economic, environmental and social value.

¿What are the working areas of a Master of Digital Marketing?

  • Advertising.
  • Digital Marketing.
  • Digital Communication.
  • Sales.
  • Entrepreneurship and intrapreneurship.

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Acreditaciones
Institucionales

Sello Apps.co
Acreditación ACEEU
Green Project Management (GPM)
Certificación Project Management Institute (PMI)
Certificación ISO 9001
Acreditación Institucional de Alta Calidad
EAN

Accredited in High-Quality

(Res. No. 29499) By the Colombian Ministry of Education.

12/29/17, effective until 12/28/21
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