Narrating organizations: uses and virtues of organizational narrative

Wednesday, March 29, 2017 - 16:15

Organizational narratives play a fundamental role in the life and development of organizations, since it is an essential part in the construction of the subject and his worldview. Although the relationship between narratives and organizations are complex, given that new uses are emerging day by day, they are key for identification and projection, ie, the narratives under which the mission, vision and objectives are presented must be Chords and in harmony with the concerns and problems, as well as with the wishes, desires and expectations of the members of the organization.

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